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Insert. Repeat. Roll Over. Sleep. Review


Joyzine
By Ian Viggars

The first track of this demo is called 'The Price of Freedom is Eternal Vigilance', and the band's name is taken from a confusing Japanese Manga film, two things that on first glance scream the word 'pretentious'. However one listen to the music they make reveals that Akira are far from a joy-less trudge through arty references and un-listenable noise. The influences listed on their website also back this up- while they commendably list Chris Morris as an inspiration they also find space to include the Karate Kid, and while the sleeve proudly displays a quote about the universe and violence that I won't even try to understand, it also bears the legend "to be played at maximum volume". What's more, the unsigned Cambridge-based band regularly play in London and put on their own nights where they also DJ. So instead of pretentious, read ambitious and passionate.

Yes, they may have post-rock leanings but that's meant in the best possible way, as their sound leans more towards the 'rock' end of things than the 'post'. The vocals veer brilliantly from ethereal beauty to gut wrenching passion, and the first track ('The Price of Freedom.') features some impressive guitar-mangling noise, an ever-ascending bass line and a couple of perfectly realised tempo changes. Track two ('Soho Was Always There for Me') floats along blissfully in a My Bloody Valentine haze before the thunder arrives near the end in the form of some serious noise and a whole lot of screaming. For a three piece they make an epic and inspiring racket, and on the basis of this single they deserve to be snapped up by a major label immediately.


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